Just got back last night from France, so just seen this!
I'm not going to defend it. Its a shame and doesn't look good. But you have to wonder what they get out of it - must cost mega bucks to put on. And they have their own trade show in October.
Can't say it bothers me actually - I'm not looking to buy anything in the short term and lets be honest, anyone wanting anything will go to the shop - they have their pet suppliers giving discounts at the show still so that angle is covered.