Was that you at the end shouting "CUT" ?....Go on, it was was'nt it!
Nope. That was the video producer
Then I guess the next question to ask is, who the hell is doing their customer requirements gathering
I guess it's worth remembering that the better the camera, the fewer are sold. World-wide sales of a medium format digital camera in its entire life can be c 2,500. The big firms sell some cameras to pros - they sell a lot of cameras to consumers.
And video is not only a "new" feature, it has numbers you can attach to it. 640x480, HD, true HD, 24 fps, 30 fps. Numbers are an advertiser's dream. It's a LOT easier to say "this camera is better than that because it has full HD video" than "this camera is better than that because, erm, the pictures look better".
I wouldn't buy a camera for video - but now I've got it I'll be playing.
Incidentally, I saw an interesting debate about "full HD" video. There have been rumours circulating for a while that and camera that can shoot HD will be banned from premier league games at the "request" os Sky. Funny that Nikons don't shoot HD and Canons do.....